Crafting a UI Palette
Once you’ve chosen your brand color, the next step is building a palette that makes your UI design sing. A great UI palette includes tints (lighter variations), shades (darker variations), and tinted grays (neutral tones…
HSB Color Model
Introduction to Color and HSB The world of color can feel vast and complex. But tools like the HSB color model (Hue, Saturation, Brightness) simplify it for artists, designers, and developers. HSB makes color intuitive…
A Perceptually Informed Approach to Color in UI Design Systems
This document outlines a perceptually informed approach to color in user interface UI design systems, integrating theory, tools, and guidelines from the provided sources. This approach emphasizes grounding color choices in the science of human…
The Perceptual Color Wheel
The color wheel I’m presenting here isn’t your typical one. It’s been carefully designed to mirror how humans actually perceive colors, with a special focus on the afterimage phenomenon and subjective experience. Unlike tech-driven models…
How to Choose the Perfect Brand Color
Bnei Brak Bay #0B5DD9 CIELAB L*= 43 HSB 216/95/85 Choosing a brand color is like defining your brand’s personality—it sets the tone, evokes emotions, and makes your design stand out. Whether you’re creating a website,…
Free 30-minute Brand Design Consultation
Hey there, business trailblazer. Let’s get straight to it: your brand is your battle standard. It’s what defines you in a crowded market, and if it’s not sharp, you’re missing out. That’s where Goodspell Atelier…